Ubisoft also came under scrutiny for setting the embargo (an agreement between the publisher and press outlets about when a review can go live) for 12 hours after the game went live. Assassin’s Creed is incredibly important to Ubisoft’s bottom line, and the company is trying to get out ahead of the criticism to ensure the franchise’s future. The company announced that it is working on a patch to deal with the issues people are experiencing, and it is also saying that Unity might make it change how it releases games in the future. But Ubisoft is trying to respond quickly. The open-world action release has also drawn attention for its numerous bugs that are gaining viral traction. The market’s response is likely directly related to mixed review scores for Unity, which is out now on PlayStation 4, Xbox One, PlayStation 3, Xbox 360, and PC. That price is down 10 percent from the $15 the stock was worth on Tuesday when the latest Assassin’s Creed game made its debut. Ubisoft shares are currently trading at $13.50 on the Euronext Paris stock exchange. Register here.Īssassin’s Creed: Unity was one of Ubisoft’s big releases for this holiday, but it is stumbling - and that is hurting the French publisher. Connect with top gaming leaders in Los Angeles at GamesBeat Summit 2023 this May 22-23.

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